FOR OUR COMPANY THE LAST THREE YEARS HAVE BEEN  A VERY PROSPEROUS PERIOD.

WE HAD THE SPECIAL OPPORTUNITY TO WORK WITH SOME OF THE MOST AMAZING MINDS IN THE FASHION INDUSTRY AND TO HELP PROMOTE THEIR EXTRAORDINARY WORK IN SUCH A DIFFICULT MARKET AS THE ONE IN ATHENS.

THIS EXPERIMENTAL PERIOD MUST NOW COME TO AN END.

THE OUTCOME OF THIS EXPERIMENTATION WAS FOR US LIKE A DOUBLE SIDED KNIFE . ONE EDGE OF THE KNIFE DEMANDED THAT WE WOULD CONTINUE A LONG TRADITION OF RETAIL IN RESPECT OF OUR HISTORY. THE OTHER SIDE SUGGESTED THE IMPOSSIBILITY TO FULFIL OUR VISION UNDER THE CURRENT SOCIAL AND FINANCIAL CIRCUMSTANCES.

WE DECIDED THEREFORE, THAT THE BEST DECISION WOULD BE TO FREEZE THE CURRENT FUNCTION OF OUR PREMISES.

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THE VISION AND POLITICS OF OUR COMPANY HAVE COME TO A DIRECT CLASH WITH THE CURRENT SOCIAL AND FINANCIAL CLUTTER

OUR DECISION IS DECLARED THROUGH A VIRTUAL ADMISSION CONCERNING THE NEW NEEDS AND DESIRES CREATED

IT IS IN FACT THE DECISION TO ALIENATE AND DETACH FROM THE NOW UNHEALTHY FIELD OF MARKET AND MERCHANDISE IN ORDER TO AVOID THE FURTHER AGGRAVATION OF EVERY DAY LIFE AND LIFE STYLE

OUR ATTEMPT TO AESTHETICALLY ENHANCE AND CONCEPTUALLY EDUCATE IS BEING HELD BACK BY THE UNIVERSAL AND DOMESTIC CRISIS

WE HAVE OUR SIGHTS FIRMLY ROOTED IN THE FUTURE